Privacy Policy

1. Information We Collect

We collect the following types of information:

• Personal Information: Name, email, phone number, and other details you provide through our forms.
• Professional Information: Practice details, role, and other business information relevant to evaluating our services.

2. How We Collect Information

We collect your information in the following ways:

• Directly from you: When you fill out a form on our website, download a resource, or request information.
• Automatically: Through cookies and tracking technologies when you visit our website.

3. Purpose of Data Collection

We collect and use your data to provide information about our services, respond to your inquiries, deliver requested resources, and improve your experience on our website.

4. Use of Cookies and Tracking Technologies

Two Front uses cookies, pixels, and other tracking technologies to enhance user experience, analyze website performance, and support marketing efforts. These tools allow us to understand how visitors interact with our site, tailor content, and measure communication effectiveness.

Cookies may be set by us or by third-party service providers acting on our behalf (e.g., analytics and advertising platforms). By using our website, you consent to the use of these tracking technologies in accordance with this Privacy Policy.

You can control or disable cookies through your browser settings; however, please note that doing so may affect certain features or functionality of our site.

5. Advertising and Analytics

Third-Party Advertising & Tracking Tools: We use the Meta Pixel and Conversions API provided by Meta Platforms, Inc. ("Meta") to track user actions on our website and measure the effectiveness of our advertisements. This tool allows us to understand how users interact with our site after seeing a Meta ad, enabling us to deliver more relevant content and optimize our marketing campaigns. Meta collects information such as your IP address, browser type, and specific actions taken on our site (e.g., requesting a resource or signing up for a consultation). This data is shared with Meta, which may use it in accordance with its own Meta Privacy Policy.

You can opt out of Meta's interest-based advertising by visiting Facebook's Ad Settings. Additionally, California residents may exercise their opt-out rights as described in the "Do Not Sell or Share My Personal Information" section below.

6. Data Sharing

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the stated categories in this privacy policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

7. Legal Bases for Processing Data

We collect and process your data based on the following legal grounds: your explicit consent, the necessity of the data to provide the services you request, or our legitimate interest in improving our services.

8. International Data Transfers

Your information may be transferred to and processed in countries other than the one in which you reside. We ensure that appropriate safeguards are in place to protect your personal data when such transfers occur, such as standard contractual clauses approved by the European Commission.

9. Data Security

We use encryption to protect personal information in transit and at rest, and we implement strict access controls to ensure that only authorized personnel can access your data.

10. Children's Privacy

Our services are not directed at children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child under 13, we will take steps to delete it.

11. Your Rights

You have the following rights regarding your data:

• Access & Deletion: You can request access to or deletion of your records at any time by contacting us at info@two-front.com.
• Opt-Out of Communications: If you wish to opt-out of any marketing communications, please email us at info@two-front.com.

12. Data Retention

We retain your data until you request its deletion. There are no differing retention periods for different types of data; all data is treated equally.

13. How to Make Complaints

If you have any concerns about how we handle your personal data, you can contact us at info@two-front.com. You also have the right to lodge a complaint with your local data protection authority.

14. Automated Decision-Making

We do not use automated decision-making processes that affect users.

15. How We Handle "Do Not Track" Signals

Our website does not respond to "Do Not Track" signals at this time.

16. Do Not Sell or Share My Personal Information

Under the California Consumer Privacy Act (CCPA) and similar state laws, California residents have the right to opt out of the "sale" or "sharing" of their personal information. While Two Front does not sell personal information in the traditional sense, certain uses of tracking technologies (such as the Meta Pixel) may constitute "sharing" under these laws.

To exercise your right to opt out, you may:

• Click the "Do Not Sell My Info" option when presented with our cookie notice.
• Adjust your cookie preferences through your browser settings to block third-party cookies.
• Contact us directly at info@two-front.com to request opt-out.

We will not discriminate against you for exercising any of your privacy rights.

17. Changes to This Policy

If we make significant changes to this Privacy Policy, we will notify you either through the email address you have provided to us or by placing a prominent notice on our website. Your continued use of our services after any changes indicates your acceptance of the new terms.